The journey of water

Motion Graphics

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For

Viveracqua

A story suitable for children to follow the water on the path that leads it to come out safe and drinkable from the tap at home. The primary objective of the video is school projection, in educational spaces for training on the importance of water resources and on correct use and consumption.

INPUT

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OUTPUT

We immediately thought of Matteo Malvezzi whose features and ideas we have been following for some time. Choosing a palette of a few pastel colors and a light outline, we worked to give life and personality to the characters starting from the protagonists of nature: moles, trees, drops of water. The Viveracqua brand is placed in the graphic context and maintains coherence, strength and identity.
click here to see the online project
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Motion Graphics
Traditional animation allows for graphic transformations and deformations that amplify the words of the story and are ideal for engaging and impactful stories. In this case it is a small cartoon that introduces elements of strong identity for a possible serial narrative.
Two saturated colors as dominant for a flat representation designed to simplify the video as much as possible and make it as accessible and symbolic as possible.
Motion Graphics
Traditional animation allows for graphic transformations and deformations that amplify the words of the story and are ideal for engaging and impactful stories. In this case it is a small cartoon that introduces elements of strong identity for a possible serial narrative.
Two saturated colors as dominant for a flat representation designed to simplify the video as much as possible and make it as accessible and symbolic as possible.
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The journey of water