Web & Interaction
The web page (desktop/mobile) allows the user to scroll level by level providing a clear understanding to where the content is placed. Insights connect to external materials while embedded videos extend the narrative of the page. Great attention was paid to interactive materials in the form of a card with arrows and labels for navigation. Each level clearly shows the rights to the environment (as expressed in the United Nations Convention on the Rights of the Child) that are the focus of the training process.
We made the videos starting from small animated sequences that used lettering and short traditional animation loops. With the storyboard we have taken care in every step, agreeing with Cooperative Articolo12, on the visual structure used to translate the concepts to be communicated back to minors. The color palette and graphic style recall and extend the web page to offer an immersive learning experience.
The fifth level of training: After reviewing the contents of the web page and in-depth analysis, the user is asked to experiment as an activist and help the characters (recognized through motion graphics and the site) to solve environmental problems on three levels. The game design was built ad hoc by imagining four types of cards: research (get informed, learn), share (share, get involved), be the change (exemplify change) and act (act concretely to solve the problem). Solutions are born from the right mix of cards – seeing is believing.
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