Web & Interaction
The homepage uses micro-animations linked to the scroll down of the page. The animations interact with the lettering and accompany the user towards the in-depth Call to Action. In the mobile version, the animation has been divided into 4 fundamental steps so as to be able to tell the same sustainable cycle.
We have chosen to close the brand between ears of cereals and to leave the canons of the food product. Greenfeed is a choice of technology and sustainability. The two different dedicated fonts used for the main titles convey this double soul together with the strong contrast between the blue dedicated to the brand and the orange dedicated to the call to action. The animated icons are a tangram-like modulation of the ear element in the logo.
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