A sustainable process

Web & Interaction

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Visual identity

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For

Greenfeed

The Greenfeed management needed a website and a new image to inform consumers about the company's production process. The homepage had to create direct contact with feed producers and industry insiders as well as be able to give them more detailed information in a short time.

INPUT

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OUTPUT

We started with a new coordinated image: a new logo, new colors, and a new graphic universe giving life to an interactive story – A sustainable production process for complementary feeds and raw materials for livestock. We introduced the main production steps on the homepage and guided users towards an in-depth call to action on the products. In the products section, a chat opens to communicate directly with the technical/commercial staff of the company. We became the managers of Greenfeed’s Linkedin channel to be able to report on daily development and research activities.
click here to see the online project
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Web & Interaction
The homepage uses micro-animations linked to the scroll down of the page. The animations interact with the lettering and accompany the user towards the in-depth Call to Action. In the mobile version, the animation has been divided into 4 fundamental steps so as to be able to tell the same sustainable cycle.
Visual identity
We have chosen to close the brand between ears of cereals and to leave the canons of the food product. Greenfeed is a choice of technology and sustainability. The two different dedicated fonts used for the main titles convey this double soul together with the strong contrast between the blue dedicated to the brand and the orange dedicated to the call to action. The animated icons are a tangram-like modulation of the ear element in the logo.
Web & Interaction
The homepage uses micro-animations linked to the scroll down of the page. The animations interact with the lettering and accompany the user towards the in-depth Call to Action. In the mobile version, the animation has been divided into 4 fundamental steps so as to be able to tell the same sustainable cycle.
Visual identity
We have chosen to close the brand between ears of cereals and to leave the canons of the food product. Greenfeed is a choice of technology and sustainability. The two different dedicated fonts used for the main titles convey this double soul together with the strong contrast between the blue dedicated to the brand and the orange dedicated to the call to action. The animated icons are a tangram-like modulation of the ear element in the logo.
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A sustainable process