A sustainable process

Web & Interaction

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Visual identity

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For

Greenfeed

The greenfeed management needed a site and a new image to tell the company's production process. The home page must create direct contact with feed producers and insiders and be able to give them more detailed information in a short time.

INPUT

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OUTPUT

We started with a new coordinated image. A new logo, new colors and a new graphic universe giving life to an interactive story. A sustainable production process for complementary feeds and raw materials for livestock. We have introduced the main production steps on the homepage and guided users towards an in-depth Call to Action on the products. In the products section, a chat opens to communicate directly with the technical / commercial staff of the brand. We also took over the management of the brand's Linkedin channel to report on the development and research activities of the brand's characteristics on a daily basis.
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Web & Interaction
The homepage uses micro-animations linked to the scroll down of the page. The animations interact with the lettering and accompany the user towards the in-depth Call to Action. In the mobile version, the animation has been divided into 4 fundamental steps so as to be able to tell the same sustainable cycle.
Visual identity
We have chosen to close the brand between ears of cereals and to leave the canons of the food product. Greenfeed is a choice of technology and sustainability. The two different dedicated fonts used for the main titles convey this double soul together with the strong contrast between the blue dedicated to the brand and the orange dedicated to the call to action. The animated icons are a tangram-like modulation of the ear element in the logo.
Web & Interaction
The homepage uses micro-animations linked to the scroll down of the page. The animations interact with the lettering and accompany the user towards the in-depth Call to Action. In the mobile version, the animation has been divided into 4 fundamental steps so as to be able to tell the same sustainable cycle.
Visual identity
We have chosen to close the brand between ears of cereals and to leave the canons of the food product. Greenfeed is a choice of technology and sustainability. The two different dedicated fonts used for the main titles convey this double soul together with the strong contrast between the blue dedicated to the brand and the orange dedicated to the call to action. The animated icons are a tangram-like modulation of the ear element in the logo.
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A sustainable process